Packaging Wolford

Client: Design Bridge - Project: Packaging Redesign Illustrations - Period: 2019 

Setting the tone for a fierce new femininity in skinwear, Design Bridge’s strategic and creative packaging redesign for Wolford helps connect this iconic and premium brand to a new generation of consumers. The Design Bridge team and I worked together to create a range of illustrations that would break the category norm of headless female mannequins and communicate confidence and femininity in an authentic way. I even modeled for some of the illustrations myself, sketched while wobbling on one leg in front of the mirror. As a result, the edgy line drawings are full of movement, carefully crafted and featuring realistic and imperfect female bodies.